Online takeaway order site to the rescue?...
Fast-food chains have no doubt benefitted from the credit crunch by attracting
consumers that are downgrading from frequenting their casual-dining outlets.
Market reports show growth in general consumer catering sales during recent years. Fast food and
takeaways racked up the highest annual growth rate of 4.5% (08-09).
The UK consumer catering market is worth an estimated £33.84bn at retrospective retail selling prices (rsp) in 2008.
The rise in Gastro pubs has been halted by the economic downturn, which damaged consumer confidence. Heavy discounting in the off-licence trade has
encouraged consumers to just eat at home.
Takeaway restaurants have thus been the beneficiaries of such gloomy socio-economic trends. Competition, however, has never been so fierce with such a diverse range of cuisines and services available consumers are almost spoilt for choice!
Enter an internet takeaway directory, turned takeaway software machine!
With over 15,000 outlets signed up across the world - the leading online takeaway directory is now far different than when it started in Denmark circa 2000. Several rounds of venutre capital investment later and lauches in India, Switzerland and the UK in 2006 - it now dominates traffic for online takeaway orders.
This is the bone of contention which now grows amongst takeaway restaurant owners - the monopoly of online takeaway directories. On the face of it their commission-only offer is low risk and only adds value...right?
Think about it this way, your existing customers buy from you anyway...so why is it necessary for a directory to take a 11% top slice for giving you the pleasure of having what you would have anyway?!
Let's estimate the average annual takeaway online order sales revenue at £50,000...yep, that's right 11% is a whopping £5,500 a year! Imagine if the lion share of that (which was yours in the first place) was put back in your pocket...
Now, enter DIY takeaway software
Takeaway owners across the nation are gradually waking up to the reality of investing in their very own takeaway software system. Many have websites already, but few with e-shopping carts which can replicate the kind of volume of orders experienced via online directories. Calling upon the services of Futuresmooth or small businesss marketing experts Make It Happen Marketing bridges that gap seamlessly. Not only will they develop and publish your very own takeaway software system, but they also give you the added exposure to rack up those orders. The system of messaging the order to your kitchen works identically to the directory's with order details appearing on a thermal EPoS printer
Those takeaway owners who adopt this strategy of ownership find it to be a highly profitable. It puts them firmly back in the driving seat of their takeaway software, not to mention leaving them £5,000+ better off!
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